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| Tom
White, inventor and award-winning industrial designer,
is president of Ergo, LLC, a design and manufacturing
firm for innovative recreation products. The company’s
flagship product is “The SEAT©”,
an ergonomic bicycle seat that offers a significantly
more comfortable ride and healthy alternative to
conventional bike seats on the market today. |
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| White
is also president of Daedalus©,
Inc, a research and development industrial design
firm specializing for aerospace, industrial, commercial
and consumer products. An experienced industrial
designer, White has 32 patents, with 18 for seat
designs that go beyond just bicycles. |
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Tom
White’s doctor suggested
he take up bicycling for exercise 10 years ago.
White couldn’t jog because of his football
knee problems, so biking was his alternative. He
enjoyed bicycling, but found the traditional seats
very uncomfortable. White also recognized that there
were several health problems related to bicycle
riding. Traditional seats, with their saddle horn,
cause blood circulation to be cut off to the genitalia
or pubic areas, which causes pain and may lead to
sexual dysfunction. The horn on conventional saddle-style
seats forces riders to support themselves on soft
tissue and tender organs not intended to carry the
weight of the body.
White decided his mission was to create a
comfortable bicycle seat that would alleviate many
of these health problems. “Initially I developed
‘The SEAT©’ to ease the pain I
experienced while bike riding. I figured if I was
dissatisfied, others must be too.” After 10
years of research and development, he has patented
a new comfortable, ergonomic design for “The
SEAT©.” |
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Previously,
White was head of industrial design for Boeing Commercial
Airplane, responsible for human-interface design
management and development of flight deck and passenger
accommodations for all new commercial airlines and
military aircraft. He also worked in industrial
design for leading companies such as Rubbermaid
Industrial Products, Bell Helicopter, and LTV Aerospace.
White received his BA in Industrial Design from
Auburn University in Alabama. |
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